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by Intern Sangamithra | | | 0 Comments

Did you miss out on the Amazon fashion week this year which took place in association with Maybelline? The AIFW took place in the grounds of Jawaharlal Nehru Stadium in New Delhi. The whole show was a super hit with designers from all corners of India exhibiting their stuff with a lot of sustainable creations in their collection.

Day 1

Well, Day 1 saw a total of 71 designers showcasing all their exclusive creative stuff on the ramp. The opening show had 13 designers showcasing at The Handloom School Show, supported by Good Earth India showcasing 13 new designers namely Akaaro, Antar-Agni, Eka, Good Earth, Neeru Kumar, Nicobar, Pero, Rajesh Pratap Singh, Raw Mango, Rohit Bal, Suket Dhir, Urvashi Kaur & 11:11 Eleven Eleven.

While The closing show was a sari blast with Monica Dogra singing at the Vogue Sari Show.Vogue India completed 10 years in India and celebrated it. As a part of their initiative, Vogue took the task to empower Indian fashion by bringing the sari in spotlight. This was their first show at AIFW, where designers like Manish Malhotra, Anita Dongre and AM:PM participated.


The collection Titled as Bumi Langit by Indonesian designer, Novita Yunus saw design techniques in batik and eco print in kaftans, palazzos and Kebayas. Veteran designer Madhu Jain celebrated the 30 years of her brand on the runway in a special manner with her collection emphasizing on crafts and textiles which were the principle on which her entire 30 years were based. The designer duo, Abraham & Thakore showcased their collection ‘Back to work' which was about simple separates in pure cotton, which is easy to wear for work every day and highly sustainable.


Day 2

The country's biggest fashion event had an amazing second day with designers enthusiastically showcasing their collection. This year bringing out and celebrating his 25 years in the industry was ace designer Ashish N Soni with polo player Samir Suhag, who stopped the show for the designer whose collections included more of monotonous shades of white, black and grey.

Along with Ashish N Soni's collection on the second day Rajesh Pratap Singh went the monochrome way using a lot of patterns like checks, polka dots and stripes in his asymmetrical collection. The best collection which was showcased on the day 2 of the AIFW this year was Anavila who brought the sari brigade back on the runway in shades of white paired with tacky blouses and kolhapuris.

The show closed with sustainable fashion designs from the designer trio Viral, Ashish and Vikrant for Singer Sona Mohapatra turned muse as she walked down the ramp humming the lines of her biggest hits wearing a bright orange layered pleated dress made of natural dye.


Day 3 of the Amazon India Fashion Week in association with Maybelline New York saw some amazing handlooms. Here's what we loved on the third day of this glorious event. The designers showcased all their winter and autumn collections on this day. The day started with Designer Siddhartha Tytler putting his collection on the ramp in a dark mood inspired by the after-life using heavy fabrics like that if velvet and georgette. He also collaborated with famous accessories designer Diego Montoya, who designed heavily embellished masks for the models to wear on the show.

Designer Ashima Leena Singh showcased her Charukeshi collection at Amazon India Fashion Week taking inspiration from blue pottery putting forward a mix of sculptured skirts, pashmina blouses, tribal gilets and asymmetric kurtas. The best part of the entire show was the support it showed towards ‘Make in India’ campaign. Designer Anju Modi showcased her Neelambar collection of India's textile heritage. Swimwear designers, Shivan & Narresh took up the legendary painter Egon Schiele's work at the show featuring landscapes, riversides to contorted human figures being the key element in their collection.

The show also saw Malini Ramesh who showcased her Nomad collection and Wendell Rodricks showcasing the Cubist Rose Collection.


Day 4

The Amazon India Fashion Week day four had well aced designers like Abhi Singh presented his collection "Barcode" taking inspiration from the simple barcode itself.

He had wonderfully manipulated the barcodes to give the entire range a splendid look.

Bhanuni By Jyoti took inspiration from ancient Japanese art of flower arrangement Ikebana which included feminine dresses, flowy silhouettes, chic shift dresses in chanderi, chiffon satin and georgette to create an intriguing floral story. Designer Payal Jain unveiled her collection called 'Forbidden Love' which is an ode to Frida Kahlo. Finally showcasing the collections on the day four were EKRU By Ekta and Ruchira with their designs on the runway being inspired by Global Warming.

Made of lightweight handloom cottons their wide leg trousers, pleated bottoms, wrap back to knots and tie-ups were highlighted to accentuate the waist lane and increase comfort oozing out the concept of ecosystem and its crisis.

Day 5

Finale of the AIFW had two parts. The first part saw five different renowned names of the fashion industry showcasing their stuff. Designers Pankaj and Nidhi started the evening with amazing crisp evening-wear silhouettes.

Well known filmmaker Divya Khosla walked the ramp for designer Charu Parashar. While designer Ashish N Soni floored  the runway with smart formals in textured jacquards and knit fabrics. Krishna Mehta's collection had her signature style named 'mute' which was an amalgamation of different schools of thought.

Elegant festive styles using block prints, tie and dye and embroidered fabrics were created for the runway. Fluid silhouettes were presented by Rina Dhaka which was all about comfort, ease and romance.

Rohit Gandhi and Rahul Khanna concluded the part one finale of AIFW with a six-piece collection that had wardrobe essentials in symmetrical drapes.

The second part of the spectacular finale saw Couturier Suneet Varma with 35 limited edition ensembles. The designer celebrated his 30th year with his Garden Of Eden collection bringing traditional saris and lehengas in  modern tacky contemporary styles.


This the extravagant Amazon India Fashion Week came to an end with all the glitz and glamour while bringing to people the ideology of handloom, made in India and sustainable fashion campaign.

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