About Us

Fashion - The Way It Should Be

As an active member of the Fashion Revolution, ROSSBELLE moves the needle in the global fashion industry, creating socially conscious clothes through product co-creation. The brand embodies beauty, enthusiasm and innovation for the carefree, confident and curious woman.

The brand believes that the main responsibility of fashion companies is obviously to change their production, distribution and marketing practices and strategies towards greater sustainability.

“We are a fashion brand who believe in sustainability. Around 350,000 tons of used clothes go off to landfills and 95% of these discarded clothes can be recycled or up-cycled.” says brand’s co-founder Thasneem Masood. “We are not just about creating beautiful clothes but to enable our customers to make empowered choices and help create a long-term lifestyle solution for them.”